Time Log Teams – time spent on other Teams’ sites (must have 3 entries or more):
Date: Mar. 08, 2026 From: 04:10pm To: 04:18pm
Date: Mar. 09, 2026 From: 06:15pm To: 06:24pm
Date: Mar. 10, 2026 From: 05:25pm To: 05:33pm
Date: Mar. 11, 2026 From: 07:05pm To: 07:14pm
Date: Mar. 12, 2026 From: 03:40pm To: 03:48pm
Date: Mar. 13, 2026 From: 08:20pm To: 08:29pm
Time Log Students – time spent on other students’ sites (must have 3 entries or more):
Date: Mar. 08, 2026 From: 04:18pm To: 04:26pm
Date: Mar. 09, 2026 From: 06:24pm To: 06:32pm
Date: Mar. 10, 2026 From: 05:33pm To: 05:41pm
Date: Mar. 11, 2026 From: 07:14pm To: 07:22pm
Date: Mar. 12, 2026 From: 03:48pm To: 03:56pm
Date: Mar. 13, 2026 From: 08:29pm To: 08:37pm
Essay I. Summary of your activities in your contents including new contents created (one paragraph). Provide all the hyperlinks (clickable) of new contents you have created this week.
This week, I focused on creating content that blends music, culture, and personality to make my site more engaging and expressive. I wrote a tribute-style post about Avicii and Tomorrowland, reflecting on Avicii’s lasting impact on electronic music and the emotional connection between his music and the festival atmosphere. I also created a meme-style tribute post for Dan the Man and Christoph NSAucci, which added a more humorous and creative side to my content. Overall, my activities this week centered on producing fresh posts that were both meaningful and entertaining, while continuing to diversify the tone and style of the content on my website.
Essay II. Summary of your KPI table (add screenshots or table) (one paragraph excluding the KIP table)
This KPI table summarizes three main goals for evaluating the website’s performance in Looker Studio. The first goal focuses on increasing website traffic, especially from new users, by tracking total users, new users, and sessions through scorecards and a time-series trend chart. The second goal measures visitor engagement with the site’s pages and content by looking at views per session and page-view trends, which helps show whether users are exploring the site beyond a single page. The third goal focuses on improving active user reach in the Pacific Northwest by analyzing city-based metrics, allowing the report to track where local users are coming from and whether visibility is growing in target locations. Together, these KPIs provide a clear way to monitor traffic growth, engagement quality, and regional audience performance in a simple and actionable dashboard.
| Goal | KPIs | Metrics |
|---|---|---|
| Goal 1 – Increase traffic to the website, new users especially. | Total users, New users, Sessions | Scorecards for users/sessions, time series of users by date |
| Goal 2 – Improve visitor engagement with the website’s pages and content. | Views per session for a page | Scorecards for engagement metrics, page views trendline |
| Goal 3 – Improve PNW local active users | City metrics | Scorecards, city trends |
Essay III. Summary of your Looker Studio Report with your KPI identified (add screenshots) (one paragraph)
This Looker Studio report highlights three key performance goals for the website: traffic growth, visitor engagement, and local audience reach in the Pacific Northwest. For traffic, the report tracks conversions and active users by new versus returning visitors, showing that returning users contribute the majority of conversions while total 30-day active users reached 312, which suggests the site is building repeat visitor activity. For engagement, the Top Pages section identifies which content attracts the most attention, with the homepage receiving the highest number of views, followed by individual blog posts, helping show which pages are most effective at keeping users engaged. For regional performance, the City report measures 30-day active users by location, with Seattle leading by a wide margin, followed by Kent, Redmond, and nearby cities, indicating that the site is reaching its intended PNW audience. Overall, these KPIs show that the website is generating repeat traffic, drawing attention to key content, and building a strong local user base.
